top of page
Stock Exchange

Client Case Study: SCALEUP FINANCE

 

Scaleup Finance is a fintech startup that helps small and medium sized businesses by offering straightforward financial management software. Scaleup helps CEOs, founders and finance teams by providing real-time financial data, strategy insights and expert advice, plus CFO subscription services.

​

Scaleup had developed significant brand visibility in Denmark but were launching a brand new offering in the UK, and they came to Didgeheads with a very basic website and no organic visibility. 

​

Scaleup needed direction. They wanted guidance on exactly how to build organic growth and in which priority they needed to execute certain levers.


So what did we do?

​

First, we conducted a full Landscape Analysis Audit, where we analysed every competitor in the space in the UK. 

We also conducted a full keyword research analysis in which we identified which brands dominated our coveted keywords, how they did it, and how long it took them.

We then built a step-by-step action plan for Scaleup - listing exactly what they needed to do over the next 18 months to build organic growth. We also benchmarked this growth - showing them how long it would take them to reach their goal if they followed all of our advice.

​

But most importantly, we identified a huge gap in their existing website. 

​

We noticed that competitors in their niche had break out service pages that each targeted a selection of keywords relating to the customer’s needs. 

​

We also identified an opportunity to build out pages that targeted certain job roles and functions within the target market.

With extensive competitor research, keyword research and a deep understanding of the client’s service offering, we built out 12 key pages for their new UK website. This included choosing which keywords Scaleup targeted, writing the copy and optimising the meta data, plus recommending a site structure. 

​

This included the following pages:

​

By Need

​

  • CFO Services

  • Financial Analysis

  • Cash Flow Forecasting

  • Management Reporting

  • Investor and Board Reporting

  • Consolidated Reporting

  • Business Budgeting

  • Top-line Planning

  • Financial Modelling

  • Bookkeeping and Payroll

​

By Team

​

  • CFO & Finance

  • Founders & CEOs


By simply publishing these new pages (and before doing any additional SEO work), Scaleup were able to enter the rankings for a range of their “money” keywords for the very first time. These are some of the most sought after keywords Scaleup wanted, including ‘board reporting software’ ‘business budgeting software’ ‘budgeting software for business’ ‘financial analysis software’ and more.

 

These lower funnel keywords target exactly the right user and gave Scaleup the kind of foundation they needed in a brand new market. 
 

bottom of page