The Future of Organic Search in 2026: Real Talk from Leading SEOs
The search landscape has changed forever. Google is no longer the only place people discover brands – they’re turning to TikTok, Reddit, Perplexity, ChatGPT, YouTube, and real-world conversations.
SEO isn’t dead. It’s evolving. And you need to know what’s next.
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🎥 What You’ll Discover in This Exclusive 77-Minute Panel Recording:
✅ How search behaviour is shifting across Google, TikTok, AI Overviews & AI models
✅ GEO (Generative Engine Optimisation) and how to approach professional development in the AI era
✅ What brands REALLY need to prioritise for visibility that travels across platforms
✅ Practical SEO strategies that drive revenue, not just rankings
✅ How to build content that earns citations inside AI-generated answers
✅ The new metrics that matter (beyond sessions & impressions) & reporting to the C Suite
✅ Real-world case studies from brands spending millions on search
🌟 Meet Your Expert Panel:
Hosted at Aviva HQ and featuring industry leaders who’ve shaped search strategy at the world’s biggest brands:
- Andrew Fox – Head of Marketing, Aviva
- João Pereira – Head of Marketing, Busbud (previously Eventbrite)
- Jess Atkinson – Head of Organic, Embryo
- Helen Pollitt – Director of SEO, Getty Images
- Mark Evans – Former CMO & Marketing Coach
- Kate Ross – CEO & Co-Founder, eight&four
Moderated by Josh Peacock – Founder of SEO For Hire
💡 Why You Need to Watch This NOW:
If you care about:
- Search visibility
- Brand demand generation
- Performance content strategy
- Staying ahead of AI disruption
- Proving SEO ROI to stakeholders
This is essential viewing.
🎁 Get Instant Access – 100% Free
Enter your email to receive:
✔ Full panel recording (77 minutes)
✔ Key insights summary
✔ Exclusive invite to the next State of Play live event
✔ Quarterly updates from leading SEO practitioners
📍 Bonus: Want to Attend the Next Live Event?
State of Play runs quarterly with live panels, debates, and real-world marketing strategy sessions. Join our waitlist to secure your spot before tickets sell out.
This event sold out in days. Don’t miss the next one.
🙏 Event Sponsors:
- SEO Gets – Best SEO tool for Search Console wizardry
- StudioSpace – Agency procurement partner
- Blinc – Branding and design specialists
- Ardotec – The only tech recruiters you need
The future of search is here. Are you ready?
Questions? Email hello@didgeheads.com