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How Google Decides Which Local Business to Recommend

Google Is Choosing Businesses, Not Ranking Them Most business owners think about Google like a league table. They assume there’s a definitive first place, second place, and third place, and that their job is to climb higher than their competitors. Local search doesn’t work this way. When someone searches for a plumber, a cafe, or … Read more

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Jessica Redman
9 min read

RECENT BLOGS

shallow focus photo of thank you for shopping signage

How Google Decides Which Local Business to Recommend

Google Is Choosing Businesses, Not Ranking Them Most business owners think about Google like a league table. They

READ MORE
9 min read
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Top Local SEO Tips for Restaurants in 2026

Why Local SEO Matters More Than Ever for Restaurants Finding somewhere to eat has fundamentally changed over the

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Local SEO tips in 2026

What’s Changed in Local SEO for 2026 If you run a local business, you’ve probably noticed that showing

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Strategic Guide to Employee Generated Content (EGC) & Organic Search

While most brands are still obsessing over traditional SEO metrics, a massive opportunity is sitting right under their

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Why AI is Not Going To Build Your Brand a Moat

Let’s get this out of the way: AI is not the competitive advantage you think it is –

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Thinking Like a Marketer: How We Turned SEO Into BBC & Guardian Headlines

Most SEO gurus won’t tell you this… But the biggest “SEO cheat code” isn’t a tool, a hack,

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GEO & LLM Optimisation Glossary

A beginner-friendly guide to the terms, concepts, and techniques used in Generative Engine Optimisation (GEO) and Large Language

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How to Leverage Brand Mentions for LLM Visibility

While the GEO debate rages on LinkedIn, I’m sure there’s one thing we can agree on; if you

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How to Stop Performance Max from Cannibalising Your Search Results

Performance Max campaigns are powerful because they can scale your advertising across Google’s entire inventory. But here’s what

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What Google’s Query Fan-Out Technique Means for SEO

Google’s AI search has introduced a technique that’s changing how we think about ranking. It’s called query fan-out,

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How to Make Sure Your Website Wins Visibility in LLMs and AI Models

The rules of the game have changed. For over two decades, SEO professionals have optimised websites to climb

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Why is my PPC performance declining?

The slow and inevitable decline in your PPC performance is probably one of the biggest challenges facing your

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