Jessica Redman 
Why Local SEO Matters for Healthcare Providers When someone develops a toothache on a Sunday evening or notices their child has a persistent cough, their first instinct is often to reach for their phone and search for help nearby. This behaviour has transformed how healthcare providers attract new patients. The days of relying solely on … Read more
What Are Local SEO Services and How Do They Work? Local SEO services focus on improving your business’s visibility in location-based search results. When someone searches for “plumber near me” or “best coffee shop in Manchester,” search engines display a mix of map listings and local business websites. Local SEO is the process of ensuring … Read more
Google Is Choosing Businesses, Not Ranking Them Most business owners think about Google like a league table. They assume there’s a definitive first place, second place, and third place, and that their job is to climb higher than their competitors. Local search doesn’t work this way. When someone searches for a plumber, a cafe, or … Read more
Why Local SEO Matters More Than Ever for Restaurants Finding somewhere to eat has fundamentally changed over the past few years. Gone are the days when diners would flip through a phone directory or wander down the high street hoping to spot somewhere appealing. Today, the vast majority of restaurant visits begin with a search, … Read more
What’s Changed in Local SEO for 2026 If you run a local business, you’ve probably noticed that showing up on Google isn’t quite as straightforward as it used to be. The search engine has rolled out several significant changes over the past year, and understanding these shifts can make a real difference to how many … Read more
While most brands are still obsessing over traditional SEO metrics, a massive opportunity is sitting right under their noses. Recent data from Ahrefs studying approximately 75,000 brands has uncovered something that should fundamentally change how you think about building online authority: branded web mentions correlate with brand appearance in AI overviews at 0.664 – nearly … Read more
Let’s get this out of the way: AI is not the competitive advantage you think it is – it’s simply the new baseline. If you believe a $60-a-month “automated SEO” SaaS or a few AI workflows can replace your SEO team, you’re 100% wrong. That’s not me being protective over an industry, it’s just the … Read more
Most SEO gurus won’t tell you this… But the biggest “SEO cheat code” isn’t a tool, a hack, or an AI script. It’s thinking like a marketer. Technical SEO makes sure you’re discoverable and removes technical limitations to growth, but it’s not going to be the ingredient that makes your brand omnipresent across multiple channels … Read more
A beginner-friendly guide to the terms, concepts, and techniques used in Generative Engine Optimisation (GEO) and Large Language Model (LLM) search optimisation. Use the links below to jump straight to a term. Jump to a Section A–C | D–G | H–K | L–O | P–R | S–V A–C Answer Engine Optimisation (AEO) / Artificial Intelligence … Read more
While the GEO debate rages on LinkedIn, I’m sure there’s one thing we can agree on; if you do SEO well, you likely do GEO well. Much of what we’re doing from an SEO standpoint has put our clients in a great position to feature in AI overviews and AI model conversations, but there are … Read more