Jessica Redman 
While most brands are still obsessing over traditional SEO metrics, a massive opportunity is sitting right under their noses. Recent data from Ahrefs studying approximately 75,000 brands has uncovered something that should fundamentally change how you think about building online authority: branded web mentions correlate with brand appearance in AI overviews at 0.664 – nearly … Read more
Let’s get this out of the way: AI is not the competitive advantage you think it is – it’s simply the new baseline. If you believe a $60-a-month “automated SEO” SaaS or a few AI workflows can replace your SEO team, you’re 100% wrong. That’s not me being protective over an industry, it’s just the … Read more
Most SEO gurus won’t tell you this… But the biggest “SEO cheat code” isn’t a tool, a hack, or an AI script. It’s thinking like a marketer. Technical SEO makes sure you’re discoverable and removes technical limitations to growth, but it’s not going to be the ingredient that makes your brand omnipresent across multiple channels … Read more
A beginner-friendly guide to the terms, concepts, and techniques used in Generative Engine Optimisation (GEO) and Large Language Model (LLM) search optimisation. Use the links below to jump straight to a term. Jump to a Section A–C | D–G | H–K | L–O | P–R | S–V A–C Answer Engine Optimisation (AEO) / Artificial Intelligence … Read more
While the GEO debate rages on LinkedIn, I’m sure there’s one thing we can agree on; if you do SEO well, you likely do GEO well. Much of what we’re doing from an SEO standpoint has put our clients in a great position to feature in AI overviews and AI model conversations, but there are … Read more
Performance Max campaigns are powerful because they can scale your advertising across Google’s entire inventory. But here’s what Google won’t tell you: if you don’t manage them properly, they’ll steal traffic from campaigns that were already working, and take all the credit. The problem is simple – PMax doesn’t respect boundaries. It doesn’t care that … Read more
Google’s AI search has introduced a technique that’s changing how we think about ranking. It’s called query fan-out, and if you’re still optimising for single keywords, you’re likely missing the bigger picture. What Happens When You Search in Google Now Here’s what Google does behind the scenes when you type in a search query. Instead … Read more
The rules of the game have changed. For over two decades, SEO professionals have optimised websites to climb the SERPs ladder, targeting keywords, building backlinks, and chasing the top-three positions. But we need to completely transform the way we’ve been reporting to clients and measuring success. Large Language Models like ChatGPT, Google’s AI Overviews, and … Read more
The slow and inevitable decline in your PPC performance is probably one of the biggest challenges facing your marketing team today. And while you might attribute diminishing returns to increased competition or platform changes, the root cause often lies in a fundamental misunderstanding of market dynamics and customer lifecycle management. And today, I want to … Read more
What’s the point of spending 7 figures in PPC or Paid Social if your audience arrives at your website & LEAVES without a purchase? At Didgeheads, we’ve always focused on maximising the returns you get from the traffic we grow. Our journey with you does not stop at traffic – we support our clients when … Read more