Jessica Redman

Jessica Redman is an experienced SEO consultant with over eight years of success driving organic growth across industries including health, finance, travel, and tech. She specialises in technical SEO, content strategy, and data-led optimisation, with a proven track record in both agency and in-house roles. Her expertise spans full-scale site migrations, international SEO, and integrated search strategies across traditional and social platforms. With certifications in SEO and content marketing, and a BSc in Communication and Media Studies, Jessica combines analytical rigour with creative strategy. She’s a BrightonSEO speaker and Search Awards finalist, known for delivering impactful insights and results-driven solutions for global brands.

How to Limit The Law of Diminishing Returns in Performance Marketing

August 11, 2025March 31, 2024 Jessica Redman

Ever wondered why, despite upping your PPC bids, you’re not seeing the clicks you need? Let’s break it down real quick: To drive Paid Search growth, you need to increase your bids and improve your campaigns (copy, landing page quality, etc.). Then eventually you’ll reach a point where increasing your bids gets you little (if … Read more