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Performance Marketing

How to Limit The Law of Diminishing Returns in Performance Marketing

July 23, 2025March 31, 2024 Jessica Redman
fishes

Ever wondered why, despite upping your PPC bids, you’re not seeing the clicks you need? Let’s break it down real quick: To drive Paid Search growth, you need to increase your bids and improve your campaigns (copy, landing page quality, etc.).  Then eventually you’ll reach a point where increasing your bids gets you little (if … Read more

Categories Performance Marketing
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