While the GEO debate rages on LinkedIn, I’m sure there’s one thing we can agree on; if you do SEO well, you likely do GEO well. Much of what we’re doing from an SEO standpoint has put our clients in a great position to feature in AI overviews and AI model conversations, but there are … Read more
Performance Max campaigns are powerful because they can scale your advertising across Google’s entire inventory. But here’s what Google won’t tell you: if you don’t manage them properly, they’ll steal traffic from campaigns that were already working, and take all the credit. The problem is simple – PMax doesn’t respect boundaries. It doesn’t care that … Read more
Google’s AI search has introduced a technique that’s changing how we think about ranking. It’s called query fan-out, and if you’re still optimising for single keywords, you’re likely missing the bigger picture. What Happens When You Search in Google Now Here’s what Google does behind the scenes when you type in a search query. Instead … Read more
The rules of the game have changed. For over two decades, SEO professionals have optimised websites to climb the SERPs ladder, targeting keywords, building backlinks, and chasing the top-three positions. But we need to completely transform the way we’ve been reporting to clients and measuring success. Large Language Models like ChatGPT, Google’s AI Overviews, and … Read more