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Client Case Study: Luxury Bathroom Furniture Brand


A unique brand in bathroom furniture and fixtures, partnered with us at  Didgeheads. Their bathroom products are featured in 11 showrooms around the UK but they wanted to also launch online, by showcasing their beautiful products on their very own website.

They wanted to build a website that established a strong online presence, drives targeted traffic, and converts leads into customers, so they reached out to Didgeheads to help them along their journey.

What was our approach?

Content Creation:

We began by crafting a compelling narrative, writing all website copy, including highly optimised product pages. Our focus was not only on SEO but also on creating content that resonated with the target audience, enhancing both user experience and search engine visibility.

Additionally, we meticulously crafted their unique brand voice and seamlessly integrated it into all of the website copy.

Site Structure and Internal Linking:

Understanding the importance of a well-organised website, we developed a strategic internal linking hierarchy and created a site structure that facilitated easy navigation for users and search engines.

Content Plan:

We built a comprehensive content plan spanning lower, mid, and upper-funnel content. We mapped out core keyword clusters that corresponded with the product ranges, conducted a comprehensive competitor gap analysis, and mapped out keywords along the purchase funnel.

Digital PR:

Once we had created the hub of content we developed a digital PR outreach campaign, hooked around unique data insights that we researched and delivered. This not only increased the brand's authority but also generated valuable backlinks and brand recognition.

Since launching the website in September 2023, we have gained some incredible results:

  • The website attracted 72K users in just the 6 months, indicating a robust and expanding online presence. 44% of their revenue comes from organic search - an impressive 6-figure amount in just 6 months.

  • The website is ranking for 4.5K keywords, positioning 34 St John as a growing player in the industry.

  • Since the launch of the website, the website has gained 691K impressions, indicating the visibility of the website on search results.

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