A North London tree surgery company with a growing reputation for quality arboriculture, Thor’s Trees partnered with Didgeheads to build their local visibility and establish themselves as a go-to name in a competitive market.
With a modest budget of £500 per month, they needed a strategy that would punch well above its weight. They came to Didgeheads to help them compete against established local businesses with stronger brand recognition and win more local customers through organic search.
What was our approach?
Local SEO and Google Business Profile Optimisation
We started by optimising Thor’s Trees’ Google Business Profile to improve their visibility in local search results and Google Maps. This included refining their business categories, service descriptions, and local relevance signals to connect them with customers searching for tree surgery services across North London and surrounding areas.
Local Citation Building
We built over 150 local citations across relevant directories and platforms, strengthening the brand’s local authority and consistency across the web. This foundational work helped search engines trust and surface Thor’s Trees for high-intent local queries.
Commercial Landing Pages
We created targeted landing pages built around core keyword clusters for each of their key services. These pages were written to convert visitors into enquiries while being fully optimised for search visibility.
Reactive PR and Newsjacking
We developed a reactive PR strategy that positioned Thor’s Trees as an expert voice in the industry. When a high-profile story broke about an illegally felled oak tree, we moved quickly to secure national media coverage, landing features in BBC News, The Guardian, The Independent, and the Evening Standard. This generated valuable backlinks and significant brand recognition far beyond their local market.
The Results
Within the first year, Thor’s Trees saw a dramatic increase across every key metric.
Branded search grew by 208% year on year, a clear sign that more people were actively looking for Thor’s Trees by name. Organic clicks increased by 111% year on year, with impressions up by 158%, showing a substantial rise in both visibility and traffic.
Mobile clicks, a strong indicator of local intent, surged by 113% year on year. Calls from their Google Business Profile increased by 73.8%, translating directly into new business enquiries.
The reactive PR campaign delivered national coverage that most local businesses could only dream of, with features across four major UK publications.
Off the back of this work, the campaign was shortlisted as a finalist for the UK Search Awards 2025.
On a budget of £500 per month, Didgeheads helped transform Thor’s Trees from a local competitor into a recognised name in London’s tree surgery space, proving that smart Local SEO delivers results that paid ads simply cannot match.